Those of you that know me and my team are only too aware of how I like to play with point of view (PoV) in my photography, whatever the situation. If we can get a point of view shot in that illustrates the every day in a way in which the viewer is unlikely to have viewed it before - then I will. If you get it right, the impact is pretty much always greater than one from a conventional perspective.
It may not be the shot that the clients goes for, but at least it is there for them to see something different and more importantly, it is there for me.
There’s a guy in the states who’s work and ethos I quite admire - which is pretty similar to my own who in many ways. He is also a great advocate of playing with the point of view to achieve a quite unique result - Who? - Chase Jarvis. I highly recommend taking a peek at his new site and work. http://www.chasejarvis.com
He’s identified a Nike sequence on YouTube which is a pretty good illustration of taking the ordinary and to be honest, quite mundane - and turning it not something really quite effective and cool. But then it’s Nike, so I should hope so...
This sequence is technically excellent and I hate to think how long it took to make. I’m no football (soccer) fan - I’m more a rugby and motor sport man - but I can see the power and emotion this sequence would evoke. In fact, it has already given me an idea for a project - So feel free to check back in about 6 months and hopefully you might even see it in its completion. Anyway, here’s the Nike ad...
Impressive......
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